#BestDressedCookies

Milano Cookies didn’t have the dough to be part of the Oscar telecast, so we crashed the party.

  • Named ‘Best in Class’ by Twitter

  • Winner - 2021 Gold Andy Award

  • Winner - 2021 Gold Effie, Social Media

 

#BestDressedCookies garnered 146MM+ earned impressions, engagement rates +219% above CPG Food benchmarks and a +1,610% increase in brand mentions. and, double digit jump in sales for the month (+15% YOY).

ECD - Eric Glickman
Creative Team - Emily Lahourcade, Allie Reuben, Molly Runge, Gretchen Menter

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