Mama’s Boy

I created the iconic Chunky Soup ‘Mama’s Boy’ campaign that was part of the NFL landscape for 15 years.

Here are a few classic spots from the campaign.

When Donovan McNabb became the Mama’s Boy, the campaign became part of pop culture culminating in Keenan Thompson playing Mama McNabb 3 times on SNL.

Creative Team - Eric Glickman, Stephen Hersh

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NFL Protest

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Chunky in Canada