Mama’s Boy
I created the iconic Chunky Soup ‘Mama’s Boy’ campaign that was part of the NFL landscape for 15 years.
Here are a few classic spots from the campaign.
When Donovan McNabb became the Mama’s Boy, the campaign became part of pop culture culminating in Keenan Thompson playing Mama McNabb 3 times on SNL.
Creative Team - Eric Glickman, Stephen Hersh