Extra in a Good Way

Extra bold flavors deserve an extra bold campaign.

(JSYK it says: motherpuckers)

ECD - Eric Glickman
Creative Team - Gretchen Menter, Molly Runge, Greg Ward, Sarah Azulay

We created colorful, fun Instagram posts including a “What’s Your Flavor?” filter that rewarded people who landed on the new flavors with the chance to try ‘em first.